The El Rancho Line dates from 1960. El Rancho, the predecessor to the Western Wear Line of Pottery was comprised for serving items. El Rancho included serving trays (Serv-all), Coffee Servers, Candle Warmers, and mugs all centered around a western theme.
A 1960's advertisement from the El Rancho Catalog describes the line as follows:
"EL RANCHO will serve equally well when you sit down at home on the patio, den or living room. Beautifully hand decorated in ivory and saddle brown oven-proof pottery, the muted tones blend artfully with any decor, indoors or outdoors." Originally McCoy advertised the line stating: "THE IDEAL SERVICE TO RUSTLE UP THE GRUB FOR CHILDREN, TEENAGERS, AND GROWN-UPS."
